![]() Apps can continue operating offline, and all data changes are stored locally and sync instantly when other local devices or the cloud are discovered. What does cloud-optional technology mean, and why is it important to retailers? This technology allows apps to communicate with each other regardless of internet connectivity. Not only can data be processed closer to the edge, but the risk of downtime can also be greatly reduced as these powerful edge devices are capable of both processing and sharing critical information, without any need for the cloud. Now, new cloud-optional technology takes this one step further. For technology such as virtual and augmented reality, which often requires less than 40ms of latency to be enjoyable, that is a big deal. This market is growing exponentially as it eliminates the need for data to make a round trip to the cloud, significantly lowering cost and improving end-user experiences with reduced latency. Today, point-of-sale devices and iPads are commonly used edge devices that can compute data locally and then send important information back to the cloud.Īccording to Gartner, by 2025, 75% of enterprise-generated data will be created and processed at the edge. To help, retailers are transitioning to edge computing.Įdge computing means data is processed closer to where it’s produced. This includes traditional brick-and-mortar stores and ‘offsite’ locations such as curbside pickup, pop-up shops, music festivals or sports stadiums. New technology has made blending the digital and physical storefront possible, yet many retailers struggle to support these technologies. Apps are built to operate without reliance on the cloud and work as intended even with a weak or nonexistent internet connection.Īdvertisement Updating the Tech Stack to Support Experiential Retail That’s where cloud-optional technology comes into play. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. ![]() Applications built to support experiential retail require high reliability and low latency, which can’t be entirely dependent on the strength of an internet connection. To truly bring immersive experiences to life, retailers need to examine their tech stack closely. Yet as more retailers turn to immersive customer experiences to create a competitive advantage, there is one major problem many are unprepared for: unreliable internet. Why is experiential retail having a moment? According to the Forrester survey, 55% of brands say winning foot traffic will be a top challenge, while a McKinsey report found that more consumers switched brands in 2022 compared to the previous two years. The goal is to improve engagement, customer loyalty and the bottom line. In fact, according to a Forrester Consulting study sponsored by Shopify, 40% of brands say offering experiential retail will be a top priority for them in the next year.Īs the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. Retailers have taken notice of this shift and are increasingly turning toward experiential retail to meet changing customer preferences. In-person shopping is enjoying a surge in popularity. But now, it has its sights on changing the world of in-store shopping. The most obvious impact? The rise of online shopping. ![]() ![]() The internet has radically changed how we find, compare and buy products.
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